It’s now very clear that integrating the convenience of online services with the in store experience is a winning combination and could well be the answer to a high street that is currently under threat. Click & Collect services alone have been shown to contribute to incremental sales, as customers who come to pick up purchased goods then buy more in store. Vodat investigates the online tech that will transform high street shopping…
Free customer WiFi in store
Encouraging customers to interact with the store or brand via the network whilst in store brings with it a plethora of benefits. Retailers can identify customers that shop in store and capture data on customer shopping behaviours across channels. This data can be used to understand how individual customers chose specific channels to browse and others to purchase, looking into details such as how and what they like to buy. As a result, marketing can become more targeted to customer’s wants and needs, driving loyalty and in turn sales.
MPoS in store
Mobile PoS in store enables customers to search the entire product range whether it’s stocked in that store or not, so if the desired merchandise isn’t available in the correct colour or size it can be searched for online via a tablet device and ordered then and there, resulting in a satisfied customer and secured sale.
Click & collect services
Click & collect has become an in demand customer service and as a result widely adopted by retailers. It delivers the ultimate convenience in deciding when and where customers can collect their purchase, as opposed to waiting around for hours on end for the delivery man to arrive or having to make a trip to the local post depot.
Customers like the ease at which they can search for, browse and compare products online, but they like the experience of visiting a store to view and try products before buying. It’s a win-win situation.
All of this technology is underpinned by the in store network. For which a professional and scalable WiFi solution is required, capable of managing multiple devices, rich functionality and spikes in data traffic, whilst keeping private data separate from guest access for obvious security purposes – however both should be managed on the one network to reduce the complexity and cost of running multiple networks.