Retail never stays still – if anything, it’s moving faster than ever. This year alone, we’ve seen growing adoption of click and collect and contactless payments, to name two examples. But what will be the major influences changing retailer/consumer relationships in 2015?
In our final blog of 2014, we’re looking towards the year ahead – and predicting what’s in store for retail stores next year. Here are our top 3 most influential trends:
- There will be more devices in the store
From mPOS tablets being operated by sales associates, to mobiles being utilised by consumers to showroom, digital touch points will become an even greater part of the store experience. This will place additional strain on retailers’ data networks.
Those who triumph will offer reliable connections for staff and robust complimentary WiFi connections for the customer.
- Technology will personalise store shopping
We touched on the store becoming a theatre of dreams in a blog post earlier this year, and this trend will most certainly continue into 2015.
Technology such as near field communication (NFC) and Bluetooth beacons, are already being piloted by major retailers like John Lewis and House of Fraser; this points towards in-store interactivity dominating next year’s marketing and customer service agenda.
- Reputations will thrive or dive on payment security
With more consumers than ever using credit and debit cards to pay for goods, data breaches could prove devastating to retailers’ reputations. From June 30th 2015, businesses accepting card payments will need to meet PCI DSS v3 standards.
As a result, the race will be on to upgrade current payment solutions and reduce scope for PCI compliance before legislation comes into force.
For further information about payments security in 2015, visit the Payments Network, our online community for retailers and hospitality vendors.