Most of us try to separate our work and home lives, but it’s becoming increasingly difficult to switch out of a professional frame of mind and into personal mode. This might be the cause of the occasional argument around the dinner table, but for retail and hospitality businesses, it offers untapped potential.
Access to a reliable WiFi service is critical for business people on the move, and a recent survey by BridgeStreet Global Hospitality underlined how reliance on the internet during working hours has a knock-on impact during our leisure time.
According to the study, 83% of business travellers will use free time during business trips to explore the local area, which is where free customer WiFi comes into play. Conscious to keep abreast of email communications, many professionals seek out cafés or restaurants – even cultural sites such as museums and galleries – that offer complimentary internet access to patrons.
More importantly, almost 14% of the UK workforce now works from home, the highest level since Office of National Statistics records began. This creates the potential to generate a regular revenue stream from professionals who prefer to ‘hot desk’ from less isolated environments, such as a coffee shops.
And while consumers feel the free WiFi service is solely for their benefit, running a wireless network also benefits retailers and hospitality vendors. Through the use of wireless devices such as PDQs and tablets, they can take transactions from the customer at any location, creating the kind of personalised service that fosters long-term relationships.
It also has the added benefit, in most cases, of speeding up turnaround times – perfect for accommodating increased custom drawn in by complimentary WiFi facilities.