The need of the consumer is constantly changing. As technology evolves, and the high street rushes to offer the latest innovations, the expectations of the customer have never been greater. Offering a flawless shopping experience has never been more essential for today’s retailer in their fight for survival.
Long behind us are the days when simply choosing from what’s on offer is deemed acceptable to the customer, instead they now expect a more personal experience than ever before, with a product offering that fits exactly to their needs. And although this may sound daunting, retailers certainly have the tools at their disposal to ensure this is the case. Product personalisation could be the perfect way to please today’s demanding customer, and technology will play a major part in making this work.
3D printing is a technological tool that is really starting to come of age, offering product personalisation in areas such as greeting cards, diaries, mouse mats, phone covers etc. It has really evolved over the last few years, to a point where professionally printed personalised products are now available at a similar price to un-personalised ones. The technology itself might not be new, but it is yet to be fully harnessed by the retail industry.
There is nothing more frustrating to a customer than failing to find the exact product they are after, and the concept behind 3D printing should be considered as a means to tackle the issue. Imagine entering a store, visiting a kiosk and altering a product to suit your needs – it’s an idea that would certainly place a retailer is a pretty good position on the high street. It’s been so difficult for traditional stores to compete with the popularity of online retail recently, and offering such a service could even the field.
For retailers looking at ways to provide a quicker, more convenient and a personalised store experience, 3D printing delivers just this.