The need for a strong WiFi network in retail and hospitality businesses to support technology such as iPads, visual merchandising, digital music and personal WiFi for customers has reached a tipping point.
Since 2012 there has been an increasing demand for WiFi from retailers, restaurants and hotels. Whilst we are still seeing some businesses trying to provide WiFi on the cheap, most now see the value in installing a robust, business class solution which gives greater management of the WiFi network from head office and delivers security of sensitive business data.
As more-and-more new technologies that rely on the network continue to emerge, the management becomes ever more complicated and businesses need to be mindful that it’s important to keep public and private data separate for security purposes.
With a mobile phone only an arm’s length away for close to 50% of the population, what better method is there for retailers, restaurants and hotels to communicate with their customers?
Customers now use mobiles and tablets to access websites, research products and services, make purchases and reservations, as well as downloading vouchers for redemption in person and accessing free WiFi networks in stores, hotels, cafes and restaurants. Businesses can also send direct marketing in the form of push alerts, enticing customers with the latest offers and promotions.
Personal customer access to the internet cannot run off the same part of the network in which customer transactions take place, however, running two or three separate networks is costly and complicated. This is when the need for a business class solution is highlighted – one that is capable of managing all of this functionality securely and cost effectively on one network.
If your business is currently relying on a basic broadband service, it may well need to consider a professional and robust business network in the near future, as consumer demand continues to grow for services that run off the WiFi network.